sannah h.p. van balen
What you do
makes a difference,
and you have to decide
what kind of difference
you want to make.
— Jane Goodall
Sannah H.P. van Balen is a leading young scientist with expertise is Nuclear energy and safety. Her goal is to bridge the gap between industry insiders and the general public through communication.
Upon completing an MPhil in Nuclear Energy at the University of Cambridge, Sannah van Balen has dedicated her career to bridging the gap between the nuclear industry and the rest of society.
She is the founder and director of The Empowered Atom – an editorial knowledge platform that attempts science communication through art and design. Based in the Netherlands, Sannah often moderates and hosts panel sessions, webinars, and conferences in the nuclear industry and actively participates in the societal conversation on the potential of nuclear energy as a climate change mitigator.
During her time working as an energy transition consultant to Dutch industry and policymakers, she realised that the perception of nuclear risks rather than the actual risks governs decision-making on nuclear power. With the aim of better supporting policy, Sannah is now planning to return to academia to conduct research on alternative ways of assessing and communicating nuclear risks.
Sannah H.P. van Balen
AREA OF IMPACT
For this personal brand project the priority was to create an identity that felt humble yet flawlessly expert and scientific. Sannah's work connects her to all kinds of people - but predominantly she is working within the scientific community. For this reason the aesthetic of the project is inspired by the minimalism of scientific/medical documents, with a modern, youthful twist. The core of the brand identity was created considering that much of her work requires creating presentations and documents - making it necessary to be adaptable, fresh and accessible for her to work with.