Cincuenter is a Spanish organisation focussed on uplifting and empowering women over 50. The project aims to tackle ageism and sexism in society, inspiring women through artistic and cultural events.
FUERTE Y PODEROSA
AREA OF IMPACT
After a successful launch in 2020 when they started hosting their first events, Cincuenter approached us in 2021 to create a new brand strategy and brand identity that would help them to grow their audience and scale the project across Spain and LATAM.
Through extensive research and insight development, we created a brand strategy for Cincuenter that is built on the concept of “strong and powerful”.
A brand that is elegant and confident; Mature yet playful.