Paradise Vintage is a circular fashion store established in 2015 that is rooted on the beliefs of quality, care and sustainability. A fresh and creative business that is focused on curating vintage clothing and accessories, driving inspiration with their audience to buy responsibly and transform the fashion industry.
AREA OF IMPACT
We were approached by Paradise Vintage to create a new exciting brand and rebuild its digital presence. With a focus on a universe/spacy aesthetic and a tone of voice inspired in the ideas of ‘magic’ and ‘stories’, we developed a modern and youthful identity that is focused on captivating young audiences online.
With fashion being one of the top polluting and damaging industries globally, dramatically contributing to climate change, we need more projects like Paradise Vintage to help transform the industry.