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‘PLATAFORMA CONTRA CONTAMINACIÓN XIXÓN (PCCX)’ is a local activism group that’s been at the forefront of the fight against pollution in Xixón for over 10 years. 

 

A brave collective of neighbours working together to protect the air quality in the city.

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PCCX

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CLIENT

Plataforma Contra la Contaminacion Xixon

LOCATION

Asturias, Spain

YEAR

2022

AREA OF IMPACT

Air pollution

We collaborated with the PCCX to develop a modern take on their original branding and launch a new website, with the goal of engaging the youth in the city. We created a strong brand aesthetic that is dark and industrial, reflecting visually on the intensity of the polluted landscapes in Xixón.

 

Additionally we produced 2 activations to raise awareness on the issue of pollution: a workshop on marketing-activism and a photo contest exhibition.

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