‘PLATAFORMA CONTRA CONTAMINACIÓN XIXÓN (PCCX)’ is a local activism group that’s been at the forefront of the fight against pollution in Xixón for over 10 years.
A brave collective of neighbours working together to protect the air quality in the city.
Plataforma Contra la Contaminacion Xixon
AREA OF IMPACT
We collaborated with the PCCX to develop a modern take on their original branding and launch a new website, with the goal of engaging the youth in the city. We created a strong brand aesthetic that is dark and industrial, reflecting visually on the intensity of the polluted landscapes in Xixón.
Additionally we produced 2 activations to raise awareness on the issue of pollution: a workshop on marketing-activism and a photo contest exhibition.