‘PLATAFORMA CONTRA CONTAMINACIÓN XIXÓN (PCCX)’ is a local activism group that’s been at the forefront of the fight against pollution in Xixón for over 10 years.
A brave collective of neighbours working together to protect the air quality in the city.
PCCX
CLIENT
Plataforma Contra la Contaminacion Xixon
LOCATION
Asturias, Spain
YEAR
2022
AREA OF IMPACT
Air pollution
We collaborated with the PCCX to develop a modern take on their original branding and launch a new website, with the goal of engaging the youth in the city. We created a strong brand aesthetic that is dark and industrial, reflecting visually on the intensity of the polluted landscapes in Xixón.
Additionally we produced 2 activations to raise awareness on the issue of pollution: a workshop on marketing-activism and a photo contest exhibition.