Sharanam Educayoga is a project offering services in yoga and social therapy by Noemi Calvo. With Sharanam Educayoga, Noemi has evolved a unique way of helping disadvantaged communities, by combining her knowledge and experience working with victims of sexual abuse and exploitation with her yoga teaching. The project adapts yoga to people such as children, victims of abuse and people with disabilities to create a safe environment for growth and self love.
AREA OF IMPACT
Society, health, mental health
Considering the sensitivity of the subject, it was important to create a brand that feels safe and spiritual. The logo is inspired by Noes tattoos, as well as the design of a dream-catcher to symbolise taking away the nightmares. The logo is delicate and balanced and shows optimism with the rising star/light. We chose the softest colours of a horizon to feel natural and hopeful matched with their darker counterpart for varying layouts.