The Empowered Atom is an editorial knowledge platform, created for critical thinking, collaboration, and information regarding climate change. The project aims to facilitate the conversation on the climate emergency and promote an emerging culture - a climate culture. The platform hosts Opinion Piece series written by varying industry experts giving their personal stories and knowledge on the role of their industry in the climate emergency.
THE EMPOWERED ATOM
Art
meets
Science.
CLIENT
Sannah H.P. van Balen
LOCATION
Amsterdam, NL
YEAR
2022
AREA OF IMPACT
Science, Energy
The Empowered Atom was born from a beautiful friendship between an artist and a scientist. As a scientist wanting to connect to society, Sannah started her communication journey by giving a TEDx talk on nuclear energy. This presentation marks the start of our collaboration. Discussing and deconstructing the topic in depth, we created engaging visuals to portray the complexity of the topic in an honest yet simple way. This process highlighted the power of visual communication and the strength in a science and art fusion.
The Empowered Atom exists as a fusion of art and science, that connects technical and scientific information to a broader audience. The project aims to help people approach subjects regarding the climate emergency in a welcoming environment.
