THE EMPOWERED ATOM

Art

meets

Science.

The Empowered Atom is an editorial knowledge platform, created for critical thinking, collaboration, and information regarding climate change. The project aims to facilitate the conversation on the climate emergency and promote an emerging culture - a climate culture. The platform hosts Opinion Piece series written by varying industry experts giving their personal stories and knowledge on the role of their industry in the climate emergency. 

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CLIENT

Sannah H.P. van Balen

LOCATION

Amsterdam, NL

YEAR

2022

AREA OF IMPACT

Science, Energy

The Empowered Atom was born from a beautiful friendship between an artist and a scientist. As a scientist wanting to connect to society, Sannah started her communication journey by giving a TEDx talk on nuclear energy. This presentation marks the start of our collaboration. Discussing and deconstructing the topic in depth, Lucy (Loading...) created engaging visuals to portray the complexity of the topic in an honest yet simple way. This process highlighted the power of visual communication and the strength in a science and art fusion.

 

The Empowered Atom exists as a fusion of art and science, that connects technical and scientific information to a broader audience. The project aims to help people approach subjects regarding the climate emergency in a welcoming environment.

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